Founded in 1999, Our company is now market leader in both Portugal and Spain in Formula 1 merchandising. We have agreements with all the top trademarks/teams, as well as with the most renowned race car drivers.
In an innovative project, we created the Pit-Lane® concept from which resulted specialized points of sale still considered as unique in the Iberian Peninsula . Motorsport enthusiasts will be awestruck, particularly Formula 1 fans.
Besides having been pioneers in bringing this concept to the Portuguese and Spanish markets, the Pit-Lane® shop at the Lisbon Airport was unanimously pointed out as a world reference. Many celebrities have signed our guest book.
With this website, we aim to create new mechanisms in which to better communicate and interact with all our friends and customers and gradually move on to a new level, providing a catalogue of on-line products and, therefore a better service.